Schedule

  • Day One
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    09:00
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    09:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:15
    Networking & Refreshment Break
    10:30
    Campus Relations & Building Your Presence
    11:30
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    12:00
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    12:30
    Lunch
    1:30
    Conducting a Campus Recruiting Audit
    2:15
    School Strategy with Focus
    2:45
    Networking & Refreshment Break
    3:00
    Becoming That Talent Consultant
    3:15
    Co-op & Internships
    Key differences among co-op programs and internships; strategic use; keys to success.
    3:45
    Talent Acquisition Framework
    4:15 - 4:30
    Closing Discussion
    Developing your network; helpful resources; discovering best practices.
  • Day Two
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    “How Might We” Encourage Female Students to Pursue Careers in STEM?
    Interest in the fields of science, technology, engineering, and mathematics continues to be underrepresented by our next generation of young females. Using the same design thinking techniques we employ at our clients, our aim is to inspire attendees in this session to think critically about the problem, while discovering and taking ownership of innovative solutions for their unique campus programs. Accenture has made a public commitment to close the gender gap and reach a gender-balanced workforce by 2025, globally. Let's work collaboratively to open doors for women in STEM fields!
    10:00
    Networking & Refreshment Break
    10:15
    Success Tactics from the Front Line: Career Services Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    - How has the campus recruitment landscape changed, and what’s next?
    - What is the most effective ways to build awareness and brand on campus?
    - What mistakes have employers made that others can learn from?
    - What are some recent best practices you’ve seen by employers on campus?

    Join the discussion and be sure to get your questions addressed.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    2:20
    Networking & Refreshment Break
    2:30
    Re-Imagine Campus Recruitment - Lessons Learned
    As we all know, finding the right talent is no easy task. The practice of applying to and interviewing for a job has not changed in hundreds of years. So we thought it would be ripe for redesign, if not reinvention.

    We asked the students to think about the following question: "How might we redesign the recruiting experience?"

    Over a 12 week period MBA teams learned about design thinking phases and methodologies. They then applied their learning to their peers and came back with ideas and feedback to help recruiters design the ultimate candidate campus experience. In this session, you will have the opportunity to hear the lessons learned from this design sprint and feedback from students on how to re-imagine the candidate experience. This sprint was completed last year through a partnership with faculty at the Rotman Design Works and the Full-Time MBA Career Centre.
    3:20
    Networking & Refreshment Break
    3:30
    Recruiting in a Competitive Campus Market: Employer Panel Discussion
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience. Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you engage students? The floor is yours!
    4:20 - 4:30
    Closing Remarks & Discussion
  • DAY TWO – CALGARY
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    Tearing Up the Rule Book: A New Approach to Hiring the Best on Campus
    Hear from PwC Canada, who recently re-imagined the possible of 'traditional' campus recruiting. Focused on hiring for potential, driving their diversity and inclusion strategy and delivering a Tech enabled recruitment process to appeal to Gen Z, PwC tore up the rule book of 'traditional' CPA and Consulting campus recruitment for their 2017-18 season. PwC launched online assessments to replace transcript and resume review and an on-demand interview to replace the cover letter and traditional 1st round interview. Hear about their wins and lessons learned in this session.
    10:00
    Networking & Refreshment Break
    10:15
    Succeeding on Campus with Fewer Resources
    Details coming soon.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2017, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    2:20
    Networking & Refreshment Break
    2:35
    6 Keys to Success in a Competitive Campus Recruitment Market
    In this presentation, Fabienne Morin will share insights gained over her 10+ years involved in attracting, engaging and hiring students. Whether in the highly competitive peak of the market or in somewhat softer times, many of the same rules apply. With the market heating up, it’s a good time to focus on these six key approaches:

    - Understand where you are today
    - Know your employee value proposition
    - Develop a recruitment campaign that differentiates
    - Spice up your recruitment events
    - Be different but not too different
    - Incorporate diversity and inclusion opportunities into all aspects of workforce and talent planning
    3:35
    Networking & Refreshment Break
    3:50
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:50 - 5:00
    Closing Remarks & Discussion