Campus Recruiting Forum 2019 - Learn Best Practices and Strategies

2019 Program Schedules (Further Details TBA)

Day One (Both Locations)

Campus Recruiting
Fundamentals

8:30

Registration & Breakfast

09:00

Introduction to Campus Recruiting

How it differs from other recruiting; major processes and timelines; and, key relationships.

09:30

Strategic Planning

Determining the core purpose of campus recruitment for your organization and priorities for success.

10:15

Networking & Refreshment Break

10:30

Building Your Business Case

Researching and compiling evidence to support investment in student and graduate hiring.

11:00

Campus Relations & Building Your Presence

12:00

Employer Branding & Your EVP

What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.

12:30

Lunch

1:30

Conducting a Campus Recruiting Audit

2:15

School Strategy with Focus

2:45

Networking & Refreshment Break

3:00

Becoming That Talent Consultant

3:15

Co-op & Internships

Key differences among co-op programs and internships; strategic use; keys to success.

3:45

Talent Acquisition Framework

4:15 - 4:30

Closing Discussion

Developing your network; helpful resources; discovering best practices.
Day Two – WATERLOO

Campus Recruiting Trends
& Best Practices

8:00

Registration & Breakfast

8:30

Welcome & Opening Remarks

9:00

10 Key Steps to Succeeding on Campus in the 2020s

The top accounting firms are always pushing the envelope and brining innovation to recruitment in one of the most competitive talent markets on campus. In this workshop you’ll discover ideas for fine tuning some of the activities you may already be doing, such as relationship building on campus or student ambassador programs. You’ll also learn how to succeed in executing new ideas that you may be considering investing in, such as Facebook or Instagram Live events or building online communities. And, you will also hear about new ideas that may still be far on the horizon for you, such as virtual networking and new assessment tools.

Join Erik Reed as he takes you through 10 different aspects of the campus recruitment process and shares strategies that have enabled KPMG to build one of the most successful student recruitment teams in this intensely competitive market.

10:00

Networking & Refreshment Break

10:15

Recruitment Innovation: An Examination of Digital Video Assessments in Campus Recruiting

Whether you are an employer or a career educator in the campus recruiting market you are likely evaluating the impact digital video technology is having on the talent assessment process and seeking to understand how this technology could be used to reduce bias and improve the hiring process.

Employers are under pressure to reduce bias, increase transparency and standardization in evaluation in the talent screening process. Also faced with a more mobile workforce and a competitive talent market, employers are seeking to improve efficiency through the use of new assessment technology without losing the authentic human connection with candidates.

University and college career services departments are seeking new ways to increase recruiting exposure for their graduates and improve the campus recruiting efficiency for employers. Understanding the increase in use of digital video interviewing technology by employers, universities are re-tooling their interviewing prep and coaching process to include digital video interviewing practice and skill building exercises that will help their students be prepared for and excel in this process.

Catherine Fennell will guide you through the strengths and challenges of digital interviewing and share examples of how the technology is being used effectively today for student recruitment and selection.

11:15

Networking & Refreshment Break

11:30

Recruiting the Best on Campus: What Really Works

This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.

12:30

Networking Lunch

1:30

What Are They Thinking? What Today's Students Want from Their Careers

In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.

2:20

Networking & Refreshment Break

2:30

Success Tactics from the Front Line: Career Services Panel

With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

Questions that will be addressed include:

- How has the campus recruitment landscape changed, and what’s next?
- What is the most effective ways to build awareness and brand on campus?
- What mistakes have employers made that others can learn from?
- What are some recent best practices you’ve seen by employers on campus?

Join the discussion and be sure to get your questions addressed.

3:20

Networking & Refreshment Break

3:30

Recruiting in a Competitive Campus Market: Employer Panel Discussion

The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus.

Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience.

Next, the floor is open for participants to get expert responses to their toughest questions, such as:

How important is your social media presence?
Why aren’t students showing up at your info sessions?
How do you address retention issues?
Is there still a role for career fairs?
Are virtual interviews a good option?
How do you engage students?

Come with your most pressing questions. The floor is yours!

4:20 - 4:30

Closing Remarks & Discussion
Day Two – MONTREAL

Campus Recruiting Trends
& Best Practices

8:00

Registration & Breakfast

8:30

Welcome & Opening Remarks

9:00

How to Compete with the Big Brands on Campus on a Small Budget

Campus Recruitment is an important piece of every company's ability to attract and retain the next generation of talent. Building brand awareness and engagement on campus is necessary and requires dedication and, of course, budget. Being a smaller company amongst the big companies you can at times feel as though you are going unnoticed and unrecognized … but budget doesn’t make your brand. You and your creativity is what makes the brand, the engagement and the overall student recognition.

This workshop will dive into the top strategies to help you compete, including: developing key campus relationships; maximizing sponsorship opportunities; effective social media use; enlisting your internal stakeholders; and, a wide variety of events – on and off campus.

10:00

Networking & Refreshment Break

10:15

Success Tactics from the Front Line: Career Services Panel

With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

Questions that will be addressed include:

- How has the campus recruitment landscape changed, and what’s next?
- What is the most effective ways to build awareness and brand on campus?
- What mistakes have employers made that others can learn from?
- What are some recent best practices you’ve seen by employers on campus?

Join the discussion and be sure to get your questions addressed.

11:15

Networking & Refreshment Break

11:30

Recruiting the Best on Campus: What Really Works

This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.

12:30

Networking Lunch

1:30

What Are They Thinking? What Today's Students Want from Their Careers

In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.

2:20

Networking & Refreshment Break

2:30

Recruitment Innovation: An Examination of Digital Video Assessments in Campus Recruiting

Whether you are an employer or a career educator in the campus recruiting market you are likely evaluating the impact digital video technology is having on the talent assessment process and seeking to understand how this technology could be used to reduce bias and improve the hiring process.

Employers are under pressure to reduce bias, increase transparency and standardization in evaluation in the talent screening process. Also faced with a more mobile workforce and a competitive talent market, employers are seeking to improve efficiency through the use of new assessment technology without losing the authentic human connection with candidates.

University and college career services departments are seeking new ways to increase recruiting exposure for their graduates and improve the campus recruiting efficiency for employers. Understanding the increase in use of digital video interviewing technology by employers, universities are re-tooling their interviewing prep and coaching process to include digital video interviewing practice and skill building exercises that will help their students be prepared for and excel in this process.

Catherine Fennell will guide you through the strengths and challenges of digital interviewing and share examples of how the technology is being used effectively today for student recruitment and selection.

3:20

Networking & Refreshment Break

3:30

Recruiting in a Competitive Campus Market: Employer Panel Discussion

The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus.

Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience.

Next, the floor is open for participants to get expert responses to their toughest questions, such as:

How important is your social media presence?
Why aren’t students showing up at your info sessions?
How do you address retention issues?
Is there still a role for career fairs?
Are virtual interviews a good option?
How do you engage students?

Come with your most pressing questions. The floor is yours!

4:20 - 4:30

Closing Remarks & Discussion