Program Options

  • 2 Programs, 2 Days:
    Building Your Own
    Learning Plan

    Register for two days of learning and development and you’ll be ready to make your organization a top employer on campus!

    Every recruiter should attend the Fundamentals of Campus Recruiting Certificate Program at least once and then return annually for the Trends & Best Practices program which is completely new each year.

    The Fundamentals of Campus Recruiting Certificate Program is like “Campus 101” – everything a campus recruiter needs to know to develop a successful and truly strategic campus recruiting program.

    The following day, recruiters of all experience levels can learn all the latest Trends & Best Practices. Whether it’s your first time, or you’ve attended many times before, you are certain to learn many new proven strategies and tactics.
     


    Register Now!

  • Day 1:
    The Fundamentals of Campus Recruiting

    The Fundamentals of Campus Recruiting is Canada’s only comprehensive training program for professionals wishing to increase their expertise and advance their careers in campus recruiting.

    The program provides participants with the tools to take a more strategic approach to developing a high impact student recruitment program. Topics include developing strategy, employer branding, building a presence on campus, co-op/internship programs, leadership programs, on-boarding, and more.

    Participants form a cohort network to support their development while acquiring an important qualification to advance their career in recruitment.

    All participants will receive a Certificate of Completion at the end of the program.
     


    Register Now!

  • Day 2:
    Campus Recruiting Trends & Best Practices

    Trends & Best Practices is the “core program” of the Campus Recruiting Forum. It features presentations by experienced campus recruiters, researchers, campus career professionals, and even panels of students and grads. A wide range of best practices will be discussed and participants are encouraged to ask questions and share their experiences to ensure their specific challenges are explored.

    This day is for everyone involved in hiring students from university and college campuses regardless of experience level. This includes individuals involved in human resources and talent management strategy, campus recruiters, and front-line hiring managers.

    Register your whole campus team for The Trends & Best Practices and you’ll come away with specific tactics and strategies to build a stronger talent pipeline and attract the best on campus.


    Register Now!

Testimonials

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About The Forum

  • What is the Forum?

    The Campus Recruiting Forum is the #1 conference in Canada designed exclusively for employers of university and college students and recent grads.

    Every year, both new recruiters and seasoned professionals leave with new ideas and actionable strategies that will make an immediate impact on their talent attraction programs on campus.

    If your goal is to be a top employer on campus and attract the best while getting a great return on the resources you invest, then you can’t afford to miss the Campus Recruiting Forum.

    Review the program topics, have a look at the testimonials right here, and register now.


    Register Now!

  • Need Your Boss’s Approval?

    Attending the Forum is a great investment in ensuring your organization attracts, hires, and retains the best talent.

    It’s probably obvious to you that the Campus Recruiting Forum would be a great investment of your time. The more expertise (and broader network) you bring to your work, the better.

    But your boss might need a little more convincing. So, we’ve created a template you can use to prepare your business case to persuade your leaders that attending will be an excellent investment. Click the button below to download the template.


  • Who should attend?

    Everyone involved in hiring students from Canadian university and college campuses will learn new actionable strategies and tactics at The Forum. This includes HR leaders, talent acquisition strategists, recruiters, and front-line hiring managers.

    Past Campus Recruiting Forums have attracted employers from all sized organizations and from all industries. Attend The Forum whether you are hiring a few students each year, dozens, or even hundreds.

    Whether you are hiring co-ops, interns, summer students, or new graduates, you will learn about effective tactics and practices to increase your success.

    You can view a partial list of the hundreds of employers that have attended here.


    Register Now!

2019 Program Schedules (Further Details TBA)

  • Day One (Both Locations)
    Campus Recruiting
    Fundamentals
    8:30
    Registration & Breakfast
    09:00
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    09:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:15
    Networking & Refreshment Break
    10:30
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    11:00
    Campus Relations & Building Your Presence
    12:00
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    12:30
    Lunch
    1:30
    Conducting a Campus Recruiting Audit
    2:15
    School Strategy with Focus
    2:45
    Networking & Refreshment Break
    3:00
    Becoming That Talent Consultant
    3:15
    Co-op & Internships
    Key differences among co-op programs and internships; strategic use; keys to success.
    3:45
    Talent Acquisition Framework
    4:15 - 4:30
    Closing Discussion
    Developing your network; helpful resources; discovering best practices.
  • Day Two – WATERLOO
    Campus Recruiting Trends
    & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    10 Key Steps to Succeeding on Campus in the 2020s
    The top accounting firms are always pushing the envelope and brining innovation to recruitment in one of the most competitive talent markets on campus. In this workshop you’ll discover ideas for fine tuning some of the activities you may already be doing, such as relationship building on campus or student ambassador programs. You’ll also learn how to succeed in executing new ideas that you may be considering investing in, such as Facebook or Instagram Live events or building online communities. And, you will also hear about new ideas that may still be far on the horizon for you, such as virtual networking and new assessment tools.

    Join Erik Reed as he takes you through 10 different aspects of the campus recruitment process and shares strategies that have enabled KPMG to build one of the most successful student recruitment teams in this intensely competitive market.
    10:00
    Networking & Refreshment Break
    10:15
    Recruitment Innovation: An Examination of Digital Video Assessments in Campus Recruiting
    Whether you are an employer or a career educator in the campus recruiting market you are likely evaluating the impact digital video technology is having on the talent assessment process and seeking to understand how this technology could be used to reduce bias and improve the hiring process.

    Employers are under pressure to reduce bias, increase transparency and standardization in evaluation in the talent screening process. Also faced with a more mobile workforce and a competitive talent market, employers are seeking to improve efficiency through the use of new assessment technology without losing the authentic human connection with candidates.

    University and college career services departments are seeking new ways to increase recruiting exposure for their graduates and improve the campus recruiting efficiency for employers. Understanding the increase in use of digital video interviewing technology by employers, universities are re-tooling their interviewing prep and coaching process to include digital video interviewing practice and skill building exercises that will help their students be prepared for and excel in this process.

    Catherine Fennell will guide you through the strengths and challenges of digital interviewing and share examples of how the technology is being used effectively today for student recruitment and selection.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    2:20
    Networking & Refreshment Break
    2:30
    Success Tactics from the Front Line: Career Services Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    - How has the campus recruitment landscape changed, and what’s next?
    - What is the most effective ways to build awareness and brand on campus?
    - What mistakes have employers made that others can learn from?
    - What are some recent best practices you’ve seen by employers on campus?

    Join the discussion and be sure to get your questions addressed.
    3:20
    Networking & Refreshment Break
    3:30
    Recruiting in a Competitive Campus Market: Employer Panel Discussion
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus.

    Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as:

    How important is your social media presence?
    Why aren’t students showing up at your info sessions?
    How do you address retention issues?
    Is there still a role for career fairs?
    Are virtual interviews a good option?
    How do you engage students?

    Come with your most pressing questions. The floor is yours!
    4:20 - 4:30
    Closing Remarks & Discussion
  • Day Two – MONTREAL
    Campus Recruiting Trends
    & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    How to Compete with the Big Brands on Campus on a Small Budget
    Campus Recruitment is an important piece of every company's ability to attract and retain the next generation of talent. Building brand awareness and engagement on campus is necessary and requires dedication and, of course, budget. Being a smaller company amongst the big companies you can at times feel as though you are going unnoticed and unrecognized … but budget doesn’t make your brand. You and your creativity is what makes the brand, the engagement and the overall student recognition.

    This workshop will dive into the top strategies to help you compete, including: developing key campus relationships; maximizing sponsorship opportunities; effective social media use; enlisting your internal stakeholders; and, a wide variety of events – on and off campus.
    10:00
    Networking & Refreshment Break
    10:15
    Success Tactics from the Front Line: Career Services Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    - How has the campus recruitment landscape changed, and what’s next?
    - What is the most effective ways to build awareness and brand on campus?
    - What mistakes have employers made that others can learn from?
    - What are some recent best practices you’ve seen by employers on campus?

    Join the discussion and be sure to get your questions addressed.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    2:20
    Networking & Refreshment Break
    2:30
    Recruitment Innovation: An Examination of Digital Video Assessments in Campus Recruiting
    Whether you are an employer or a career educator in the campus recruiting market you are likely evaluating the impact digital video technology is having on the talent assessment process and seeking to understand how this technology could be used to reduce bias and improve the hiring process.

    Employers are under pressure to reduce bias, increase transparency and standardization in evaluation in the talent screening process. Also faced with a more mobile workforce and a competitive talent market, employers are seeking to improve efficiency through the use of new assessment technology without losing the authentic human connection with candidates.

    University and college career services departments are seeking new ways to increase recruiting exposure for their graduates and improve the campus recruiting efficiency for employers. Understanding the increase in use of digital video interviewing technology by employers, universities are re-tooling their interviewing prep and coaching process to include digital video interviewing practice and skill building exercises that will help their students be prepared for and excel in this process.

    Catherine Fennell will guide you through the strengths and challenges of digital interviewing and share examples of how the technology is being used effectively today for student recruitment and selection.
    3:20
    Networking & Refreshment Break
    3:30
    Recruiting in a Competitive Campus Market: Employer Panel Discussion
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus.

    Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as:

    How important is your social media presence?
    Why aren’t students showing up at your info sessions?
    How do you address retention issues?
    Is there still a role for career fairs?
    Are virtual interviews a good option?
    How do you engage students?

    Come with your most pressing questions. The floor is yours!
    4:20 - 4:30
    Closing Remarks & Discussion