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09:00Introduction to Campus RecruitingHow it differs from other recruiting; major processes and timelines; and, key relationships. -
09:30Strategic PlanningDetermining the core purpose of campus recruitment for your organization and priorities for success.
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10:30Campus Relations & Building Your Presence
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11:30Building Your Business CaseResearching and compiling evidence to support investment in student and graduate hiring.
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12:00Employer Branding & Your EVPWhat is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
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1:30Conducting a Campus Recruiting Audit
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2:15School Strategy with Focus
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3:00Becoming That Talent Consultant
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3:15Co-op & InternshipsKey differences among co-op programs and internships; strategic use; keys to success.
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3:45Talent Acquisition Framework
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4:15 - 4:30Closing DiscussionDeveloping your network; helpful resources; discovering best practices.
Attract & Engage the Next Generation
- Toronto, ON
- December 4 & 5, 2018
Become the top employer on campus.
Speakers (Additional Speakers TBA)
Testimonials
The campus recruiting forum is a great discussion with talent acquisition professionals across industries. Each one is better than the last!
Christina Meagher
National Human Capital Coordinator, MNP
Hearing from leaders in the industry is relevant, timely and meaningful. The sessions are a good mix of presenting and discussion. Folks are open and willing to share best practices, tools and ideas.
Anne Veloso
Senior Director, HR, CMLS Financial
Excellent forum to share best practices and networking with other campus recruiting professionals!
Amy Squire
University Lead, Johnson & Johnson
What I loved most about the Campus Recruiting Forum was the diversity of perspectives that were represented in the room. From public practice and oil and gas to career centers and students, there was a great amount of perspectives on each topic which made the day truly invaluable.
Salina Dharamsi
National Campus Talent Acquisition Manager, PwC Canada
Fantastic conference! Edgy, relevant, strategic. The Campus Recruiting Forum provided tools and tactics that will change the way we recruit.
Ashley Ellerbeck
Talent Acquisition Specialist, Canfor
It was an incredible opportunity to attend the Fundamentals of Campus Recruiting. It helped us to develop “outside the box” thinking, network with other campus recruiters, and develop innovative ideas. I would recommend this for anyone involved in campus recruiting!
Emma Paul
HR Specialist RPR, Talent Acquisition, Bruce Power
A wealth of helpful information!
Nicole Stone
HR Manager, Walsh King LLP
For a new recruiter or experienced talent hunter, this workshop has something for everyone!
Kelly Lewis
Recruitment and Retention Coordinator, Prairieland Regional School Division #25
A fantastic opportunity to share best practices and the future of the recruiting industry with employers, students, and campus career centres.
Andrea Cuthbert
Associate Director, Corporate Relations, Queen’s Smith School of Business
Innovative, interesting, and insightful. A great experience. I’ll be back next year!
Tarana Qureshi
Talent Acquisition Coordinator, DHL Express Canada Ltd.
All the sessions were insightful. Great networking opportunities. Amazing discussions.
John Cherian
Human Resource Manager, Meadow Lake Tribal Council
I found the Campus Recruiting Forum completely exposed me to new forms of thinking regarding recruitment and selection strategies. I can’t wait to implement some of the great ideas I got from all the great industry leaders who presented.
Natasha Cotz
Senior Talent Acquisition Specialist, ecobee
This day went well above and beyond my expectations which were very high coming in! I would not hesitate to recommend this forum to any company who recruits graduates.
Lipi Bagshaw
Senior Manager, Talent Acquisition, Scotiabank
Great campus strategies! Really liked the innovative and creative suggestions especially about brand and social media.
Jessica Gray
Campus Recruiter, Kiewit Energy Canada
Schedule
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Day OneCampus Recruiting Fundamentals
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Day TwoCampus Recruiting Trends & Best Practices
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9:00“How Might We” Encourage Female Students to Pursue Careers in STEM?Interest in the fields of science, technology, engineering, and mathematics continues to be underrepresented by our next generation of young females. Using the same design thinking techniques we employ at our clients, our aim is to inspire attendees in this session to think critically about the problem, while discovering and taking ownership of innovative solutions for their unique campus programs. Accenture has made a public commitment to close the gender gap and reach a gender-balanced workforce by 2025, globally. Let's work collaboratively to open doors for women in STEM fields! -
10:15Success Tactics from the Front Line: Career Services PanelWith shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?
This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.
Questions that will be addressed include:
- How has the campus recruitment landscape changed, and what’s next?
- What is the most effective ways to build awareness and brand on campus?
- What mistakes have employers made that others can learn from?
- What are some recent best practices you’ve seen by employers on campus?
Join the discussion and be sure to get your questions addressed. -
11:30Recruiting the Best on Campus: What Really WorksThis facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?
During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates. -
1:30What Are They Thinking? What Today's Students Want from Their CareersIn spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.
From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.
In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students. -
2:30Re-Imagine Campus Recruitment - Lessons LearnedAs we all know, finding the right talent is no easy task. The practice of applying to and interviewing for a job has not changed in hundreds of years. So we thought it would be ripe for redesign, if not reinvention.
We asked the students to think about the following question: "How might we redesign the recruiting experience?"
Over a 12 week period MBA teams learned about design thinking phases and methodologies. They then applied their learning to their peers and came back with ideas and feedback to help recruiters design the ultimate candidate campus experience. In this session, you will have the opportunity to hear the lessons learned from this design sprint and feedback from students on how to re-imagine the candidate experience. This sprint was completed last year through a partnership with faculty at the Rotman Design Works and the Full-Time MBA Career Centre. -
3:30Recruiting in a Competitive Campus Market: Employer Panel DiscussionThe focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience. Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you engage students? The floor is yours!
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