Campus Recruiting Forum 2019 - Learn Best Practices and Strategies

Program Options

2 Programs, 2 Days:
Building Your Own
Learning Plan

Register for two days of learning and development and you’ll be ready to make your organization a top employer on campus!

Every recruiter should attend the Fundamentals of Campus Recruiting Certificate Program at least once and then return annually for the Trends & Best Practices program which is completely new each year.

The Fundamentals of Campus Recruiting Certificate Program is like “Campus 101” – everything a campus recruiter needs to know to develop a successful and truly strategic campus recruiting program.

The following day, recruiters of all experience levels can learn all the latest Trends & Best Practices. Whether it’s your first time, or you’ve attended many times before, you are certain to learn many new proven strategies and tactics.

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Day 1:
The Fundamentals of Campus Recruiting

The Fundamentals of Campus Recruiting is Canada’s only comprehensive training program for professionals wishing to increase their expertise and advance their careers in campus recruiting.

The program provides participants with the tools to take a more strategic approach to developing a high impact student recruitment program. Topics include developing strategy, employer branding, building a presence on campus, co-op/internship programs, leadership programs, on-boarding, and more.

Participants form a cohort network to support their development while acquiring an important qualification to advance their career in recruitment.

All participants will receive a Certificate of Completion at the end of the program.

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Day 2:
Campus Recruiting Trends & Best Practices

Trends & Best Practices is the “core program” of the Campus Recruiting Forum. It features presentations by experienced campus recruiters, researchers, campus career professionals, and even panels of students and grads. A wide range of best practices will be discussed and participants are encouraged to ask questions and share their experiences to ensure their specific challenges are explored.

This day is for everyone involved in hiring students from university and college campuses regardless of experience level. This includes individuals involved in human resources and talent management strategy, campus recruiters, and front-line hiring managers.

Register your whole campus team for The Trends & Best Practices and you’ll come away with specific tactics and strategies to build a stronger talent pipeline and attract the best on campus.

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Testimonials

“This is a fabulous session to understand best industry practises and student feedback. All campus recruiters should be a part of this forum”

Abishek Mishra

Talent Acquisition Specialist - Campus, ARUP

“It was an awesome two days, I can’t wait to invite more people next year.”

Jocelyn Doyle

Recruiter, OANDA

“This event was extremely useful; not only the knowledge sharing with other campus teams, but also understanding what students are thinking about my company.”

Farah Khoo

Recruiting Analyst, Accenture

“It was really interesting, all the information will help me develop a more strategic campus recruitment program”

Chantal Fortier

Talent Acquisition Specialist, Red Path Mining

“Very robust, insightful forum. I loved the content and the energy and buzz in the room with industry leaders on how we can be better as professionals in this growing space.”

Victoria Zajdel

Campus Program Manager, Rogers Communications

“I Loved this! Very interested in attending any future events.”

Kristal Sulavella

Sourcing Specialist, IG Wealth Management

The campus recruiting forum is a great discussion with talent acquisition professionals across industries. Each one is better than the last!

Christina Meagher

National Human Capital Coordinator, MNP

Hearing from leaders in the industry is relevant, timely and meaningful. The sessions are a good mix of presenting and discussion. Folks are open and willing to share best practices, tools and ideas.

Anne Veloso

Senior Director, HR, CMLS Financial

Excellent forum to share best practices and networking with other campus recruiting professionals!

Amy Squire

University Lead, Johnson & Johnson

What I loved most about the Campus Recruiting Forum was the diversity of perspectives that were represented in the room. From public practice and oil and gas to career centers and students, there was a great amount of perspectives on each topic which made the day truly invaluable.

Salina Dharamsi

National Campus Talent Acquisition Manager, PwC Canada

Fantastic conference! Edgy, relevant, strategic. The Campus Recruiting Forum provided tools and tactics that will change the way we recruit.

Ashley Ellerbeck

Talent Acquisition Specialist, Canfor

It was an incredible opportunity to attend the Fundamentals of Campus Recruiting. It helped us to develop “outside the box” thinking, network with other campus recruiters, and develop innovative ideas. I would recommend this for anyone involved in campus recruiting!

Emma Paul

HR Specialist RPR, Talent Acquisition, Bruce Power

A wealth of helpful information!

Nicole Stone

HR Manager, Walsh King LLP

For a new recruiter or experienced talent hunter, this workshop has something for everyone!

Kelly Lewis

Recruitment and Retention Coordinator, Prairieland Regional School Division #25

A fantastic opportunity to share best practices and the future of the recruiting industry with employers, students, and campus career centres.

Andrea Cuthbert

Associate Director, Corporate Relations, Queen’s Smith School of Business

Innovative, interesting, and insightful. A great experience. I’ll be back next year!

Tarana Qureshi

Talent Acquisition Coordinator, DHL Express Canada Ltd.

All the sessions were insightful. Great networking opportunities. Amazing discussions.

John Cherian

Human Resource Manager, Meadow Lake Tribal Council

I found the Campus Recruiting Forum completely exposed me to new forms of thinking regarding recruitment and selection strategies. I can’t wait to implement some of the great ideas I got from all the great industry leaders who presented.

Natasha Cotz

Senior Talent Acquisition Specialist, ecobee

This day went well above and beyond my expectations which were very high coming in! I would not hesitate to recommend this forum to any company who recruits graduates.

Lipi Bagshaw

Senior Manager, Talent Acquisition, Scotiabank

Great campus strategies! Really liked the innovative and creative suggestions especially about brand and social media.

Jessica Gray

Campus Recruiter, Kiewit Energy Canada

See More Testimonials

About The Forum

What is the Forum?

The Campus Recruiting Forum is the #1 conference in Canada designed exclusively for employers of university and college students and recent grads.

Every year, both new recruiters and seasoned professionals leave with new ideas and actionable strategies that will make an immediate impact on their talent attraction programs on campus.

If your goal is to be a top employer on campus and attract the best while getting a great return on the resources you invest, then you can’t afford to miss the Campus Recruiting Forum.

Review the program topics, have a look at the testimonials right here, and register now.

Register Now!
Need Your Boss’s Approval?

Attending the Forum is a great investment in ensuring your organization attracts, hires, and retains the best talent.

It’s probably obvious to you that the Campus Recruiting Forum would be a great investment of your time. The more expertise (and broader network) you bring to your work, the better.

But your boss might need a little more convincing. So, we’ve created a template you can use to prepare your business case to persuade your leaders that attending will be an excellent investment. Click the button below to download the template.
Who should attend?

Everyone involved in hiring students from Canadian university and college campuses will learn new actionable strategies and tactics at The Forum. This includes HR leaders, talent acquisition strategists, recruiters, and front-line hiring managers.

Past Campus Recruiting Forums have attracted employers from all sized organizations and from all industries. Attend The Forum whether you are hiring a few students each year, dozens, or even hundreds.

Whether you are hiring co-ops, interns, summer students, or new graduates, you will learn about effective tactics and practices to increase your success.

You can view a partial list of the hundreds of employers that have attended here.

Register Now!

2019 Program Schedules (Further Details TBA)

Day One (Both Locations)

Campus Recruiting
Fundamentals

8:30

Registration & Breakfast

09:00

Introduction to Campus Recruiting

How it differs from other recruiting; major processes and timelines; and, key relationships.

09:30

Strategic Planning

Determining the core purpose of campus recruitment for your organization and priorities for success.

10:15

Networking & Refreshment Break

10:30

Building Your Business Case

Researching and compiling evidence to support investment in student and graduate hiring.

11:00

Campus Relations & Building Your Presence

12:00

Employer Branding & Your EVP

What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.

12:30

Lunch

1:30

Conducting a Campus Recruiting Audit

2:15

School Strategy with Focus

2:45

Networking & Refreshment Break

3:00

Becoming That Talent Consultant

3:15

Co-op & Internships

Key differences among co-op programs and internships; strategic use; keys to success.

3:45

Talent Acquisition Framework

4:15 - 4:30

Closing Discussion

Developing your network; helpful resources; discovering best practices.
Day Two – WATERLOO

Campus Recruiting Trends
& Best Practices

8:00

Registration & Breakfast

8:30

Welcome & Opening Remarks

9:00

Presentation TBA

10:00

Networking & Refreshment Break

10:15

Success Tactics from the Front Line: Career Services Panel

With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

Questions that will be addressed include:

- How has the campus recruitment landscape changed, and what’s next?
- What is the most effective ways to build awareness and brand on campus?
- What mistakes have employers made that others can learn from?
- What are some recent best practices you’ve seen by employers on campus?

Join the discussion and be sure to get your questions addressed.

11:15

Networking & Refreshment Break

11:30

Recruiting the Best on Campus: What Really Works

This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.

12:30

Networking Lunch

1:30

What Are They Thinking? What Today's Students Want from Their Careers

In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.

2:20

Networking & Refreshment Break

2:30

Presentation TBA

3:20

Networking & Refreshment Break

3:30

Recruiting in a Competitive Campus Market: Employer Panel Discussion

The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience. Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you engage students? The floor is yours!

4:20 - 4:30

Closing Remarks & Discussion
Day Two – MONTREAL

Campus Recruiting Trends
& Best Practices

8:00

Registration & Breakfast

8:30

Welcome & Opening Remarks

9:00

Presentation TBA

10:00

Networking & Refreshment Break

10:15

Success Tactics from the Front Line: Career Services Panel

With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

Questions that will be addressed include:

- How has the campus recruitment landscape changed, and what’s next?
- What is the most effective ways to build awareness and brand on campus?
- What mistakes have employers made that others can learn from?
- What are some recent best practices you’ve seen by employers on campus?

Join the discussion and be sure to get your questions addressed.

11:15

Networking & Refreshment Break

11:30

Recruiting the Best on Campus: What Really Works

This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.

12:30

Networking Lunch

1:30

What Are They Thinking? What Today's Students Want from Their Careers

In spring of 2018, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.

2:20

Networking & Refreshment Break

2:30

Presentation TBA

3:20

Networking & Refreshment Break

3:30

Recruiting in a Competitive Campus Market: Employer Panel Discussion

The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience. Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you engage students? The floor is yours!

4:20 - 4:30

Closing Remarks & Discussion