Schedule

  • Day One
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    09:00
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    09:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:15
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    10:45
    Networking & Refreshment Break
    11:00
    Getting It Right On Campus
    11:30
    School Strategy with Focus
    12:00
    Lunch
    1:00
    Strategic Relationships on Campus
    1:30
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    2:15
    Becoming That Talent Consultant
    2:45
    Talent Acquisition Framework
    3:15
    Co-op & Internships
    Key differences among co-op programs and internships; strategic use; keys to success.
    3:30
    Conducting a Campus Recruiting Audit
    4:15 - 4:30
    Closing Discussion
    Developing your network; helpful resources; discovering best practices.
  • Day Two
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    Tearing Up the Rule Book: A New Approach to Hiring the Best on Campus
    Hear from PwC Canada, who recently re-imagined the possible of 'traditional' campus recruiting. Focused on hiring for potential, driving their diversity and inclusion strategy and delivering a Tech enabled recruitment process to appeal to Gen Z, PwC tore up the rule book of 'traditional' CPA and Consulting campus recruitment for their 2017-18 season. PwC launched online assessments to replace transcript and resume review and an on-demand interview to replace the cover letter and traditional 1st round interview. Hear about their wins and lessons learned in this session.
    10:00
    Networking & Refreshment Break
    10:15
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2017, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    Maximizing Co-ops, Internships & Projects: Employer Panel
    With the rapid expansion of work experience programs across Canadian campuses, there’s an increased need for employers to ensure they are optimizing these programs. While some are advancing efforts to ensure that students are doing meaningful and useful work, others are focusing on ensuring they are building a strong grad recruitment pipeline. Whether you hire co-ops or interns, work with faculties to have students work on special projects, or are partnering with campuses on other experiences such externships or job shadowing, you will want to join this discussion, learn new strategies, and hear perspectives from this panel of experienced recruiters.
    2:20
    Networking & Refreshment Break
    2:30
    “White-glove” Recruitment Practices from a Top-20 MBA Rotational Leadership Development Program
    Sean MacLure has a wealth of experience advising and recruiting students both at the undergraduate and graduate levels, along with experience on both the school and corporate ‘sides of the table’. Currently, he is immersed in recruiting the best-of-the-best from top-20 MBA schools in the US and Canada for Thomson Reuters. Sean plans to share best practices from his recent experience recruiting for a competitive rotational leadership development program so you can incorporate them into your own campus programs, regardless of the level.
    3:20
    Networking & Refreshment Break
    3:30
    Recruiting in the Toughest Campus Markets: Employer Panel Discussion
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of attracting candidates in a competitive market – what they’ve learned and how you can benefit from their experience. Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:20 - 4:30
    Closing Remarks & Discussion
  • DAY TWO – CALGARY
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    Tearing Up the Rule Book: A New Approach to Hiring the Best on Campus
    Hear from PwC Canada, who recently re-imagined the possible of 'traditional' campus recruiting. Focused on hiring for potential, driving their diversity and inclusion strategy and delivering a Tech enabled recruitment process to appeal to Gen Z, PwC tore up the rule book of 'traditional' CPA and Consulting campus recruitment for their 2017-18 season. PwC launched online assessments to replace transcript and resume review and an on-demand interview to replace the cover letter and traditional 1st round interview. Hear about their wins and lessons learned in this session.
    10:00
    Networking & Refreshment Break
    10:15
    Succeeding on Campus with Fewer Resources
    Details coming soon.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2017, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    2:20
    Networking & Refreshment Break
    2:35
    6 Keys to Success in a Competitive Campus Recruitment Market
    In this presentation, Fabienne Morin will share insights gained over her 10+ years involved in attracting, engaging and hiring students. Whether in the highly competitive peak of the market or in somewhat softer times, many of the same rules apply. With the market heating up, it’s a good time to focus on these six key approaches:

    - Understand where you are today
    - Know your employee value proposition
    - Develop a recruitment campaign that differentiates
    - Spice up your recruitment events
    - Be different but not too different
    - Incorporate diversity and inclusion opportunities into all aspects of workforce and talent planning
    3:35
    Networking & Refreshment Break
    3:50
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:50 - 5:00
    Closing Remarks & Discussion