Program Options

  • 2 Programs, 2 Days: Your Choice

    Register for two days of learning and development and you’ll be ready to make your organization a top employer on campus!

    Every recruiter should attend the Fundamentals of Campus Recruiting Certificate Program at least once and then return annually for the Trends & Best Practices program which is completely new each year.

    The Fundamentals of Campus Recruiting Certificate Program is like “Campus 101” – everything a campus recruiter needs to know to develop a successful and truly strategic campus recruiting program.

    The following day, recruiters of all experience levels can learn all the latest Trends & Best Practices with this entirely new program for 2017. Whether it’s your first time, or you’ve attended many times before, you are certain to learn many new proven strategies and tactics.


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  • Day 1: The Fundamentals of Campus Recruiting

    The Fundamentals of Campus Recruiting is Canada’s only comprehensive training program for professionals wishing to increase their expertise and advance their careers in campus recruiting.

    The program provides participants with the tools to take a more strategic approach to developing a high impact student recruitment program. Topics include developing strategy, employer branding, building a presence on campus, co-op/internship programs, leadership programs, on-boarding, and more.

    Participants form a cohort network to support their development while acquiring an important qualification to advance their career in recruitment.

    All participants will receive a Certificate of Completion at the end of the program.


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  • Day 2: Campus Recruiting Trends & Best Practices

    Trends & Best Practices is the “core program” of the Campus Recruiting Forum. It features presentations by experienced campus recruiters, researchers, campus career professionals, and even panels of students and grads. A wide range of best practices will be discussed and participants are encouraged to ask questions and share their experiences to ensure their specific challenges are explored.

    This day is for everyone involved in hiring students from Canadian university and college campuses regardless of experience level. This includes individuals involved in human resources and talent management strategy, campus recruiters, and front-line hiring managers.

    Register your whole campus team for The Trends & Best Practices and you’ll come away with specific tactics and strategies to build a stronger talent pipeline and attract the best on campus.


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Testimonials

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About The Forum

  • What is the Forum?

    The Campus Recruiting Forum is the #1 conference in Canada designed exclusively for employers of university and college students and recent grads.

    Since 2004, thousands of employers have attended the annual Campus Recruiting Forum in cities across the country. The Forum is produced by Brainstorm Strategy Group Inc. – Canada’s sole consultancy focused on student recruitment and career development.

    The Forum is ideal for your entire team: both new recruiters and seasoned professionals will leave with new ideas and actionable strategies that will make an immediate impact on your talent attraction programs on campus.


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  • Why attend?

    If your goal is to be a top employer on campus and attract the best while getting the best use of the resources you invest, then you can’t afford to miss the Campus Recruiting Forum.

    Every year, attendees at The Forum give the program rave reviews as the best professional development investment they’ve ever made. Further, the interactive nature of the event ensures that everyone leaves with a new network of contacts they can trust and rely on for advice and insight in the future.

    Attended before? The Trends & Best Practices program is completely new each year so that even highly experienced campus recruiters return each year for new ideas and insights.


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  • Who should attend?

    Everyone involved in hiring students from Canadian university and college campuses will learn new actionable strategies and tactics at The Forum. This includes HR leaders, talent acquisition strategists, recruiters, and front-line hiring managers.

    Past Campus Recruiting Forums have attracted employers from all sized organizations and from all industries. Attend The Forum whether you are hiring a few students each year, dozens, or even hundreds.

    Whether you are hiring co-ops, interns, summer students, or new graduates, you will learn about effective tactics and practices to increase your success.

    You can view a partial list of the hundreds of employers that have attended here.


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Schedule

  • Day One – Toronto & Calgary
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    09:00
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    09:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:00
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    10:30
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    11:20
    Campus Relations & Building Your Presence
    Developing and managing good relationships with career and co-op offices; info sessions, career fairs, student clubs, faculty relations, special events, workshops; and, ambassadors.
    12:00
    Lunch
    1:00
    Leadership/Rotational Programs
    Program structures, purpose, strengths and challenges.
    1:45
    Co-op & Internships
    Key differences among co-op programs and internships; strategic use; keys to success.
    2:30
    Target School Selection
    Selecting a manageable quantity; metrics to track; reasons for selection; corporate-school relations.
    3:00
    On-Boarding
    Basics of on-boarding; mentor programs; training and development.
    3:30
    Conducting a Campus Recruiting Audit
    4:00 - 4:30
    Closing Discussion
    Developing your network; helpful resources; discovering best practices.
  • Day Two – TORONTO
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    Tearing Up the Rule Book: A New Approach to Hiring the Best on Campus
    Hear from PwC Canada, who recently re-imagined the possible of 'traditional' campus recruiting. Focused on hiring for potential, driving their diversity and inclusion strategy and delivering a Tech enabled recruitment process to appeal to Gen Z, PwC tore up the rule book of 'traditional' CPA and Consulting campus recruitment for their 2017-18 season. PwC launched online assessments to replace transcript and resume review and an on-demand interview to replace the cover letter and traditional 1st round interview. Hear about their wins and lessons learned in this session.
    10:00
    Networking & Refreshment Break
    10:15
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2017, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    Building an Effective Brand on Campus
    2:20
    Networking & Refreshment Break
    2:35
    Creating and Managing Meaningful Internships
    Discover the elements of a great internship and how meaningful experiences help young people thrive in the new world of work. RBC will also share their innovative recruitment strategy in attracting young talents and lessons learned in managing and supporting interns.
    3:35
    Networking & Refreshment Break
    3:50
    Best Practices in Rotational Leadership Development Programs
    Sean MacLure has a wealth of experience advising and recruiting students both at the undergraduate and graduate levels, and on the school and corporate ‘sides of the table’. Currently, he is immersed in recruiting the best-of-the-best from top-20 MBA schools in the US for Thomson Reuters. Come learn the best practices of recruiting for rotational leadership development programs and imagine how you can apply these principles to your own campus programs.
    4:20
    Best Practices in Campus Relations & Partnerships
    Bella has managed the recruitment process for different programs at Sun Life Financial, starting with the co-op and the summer internships, followed by the recruitment of undergraduate students for Sun Life's Rotational Leadership Development Programs. As the programs grow and the business asks for more student hires, the Campus Recruiting team at Sun Life Financial had to take a step back and re-evaluate our on campus recruitment efforts and come up with a strategic approach to student recruitment for all of our programs. Our best practices in campus relations and partnerships allow us to take our recruitment process a step further, identifying talent ahead of time, and working closely with university career centres to make sure our company is top of mind for students when they are looking for employment opportunities.
    4:50 - 5:00
    Closing Remarks & Discussion
  • DAY TWO – CALGARY
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    9:00
    Tearing Up the Rule Book: A New Approach to Hiring the Best on Campus
    Hear from PwC Canada, who recently re-imagined the possible of 'traditional' campus recruiting. Focused on hiring for potential, driving their diversity and inclusion strategy and delivering a Tech enabled recruitment process to appeal to Gen Z, PwC tore up the rule book of 'traditional' CPA and Consulting campus recruitment for their 2017-18 season. PwC launched online assessments to replace transcript and resume review and an on-demand interview to replace the cover letter and traditional 1st round interview. Hear about their wins and lessons learned in this session.
    10:00
    Networking & Refreshment Break
    10:15
    Succeeding on Campus with Fewer Resources
    Details coming soon.
    11:15
    Networking & Refreshment Break
    11:30
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:30
    Networking Lunch
    1:30
    What Are They Thinking? What Today's Students Want from Their Careers
    In spring of 2017, Brainstorm Strategy Group partnered with universities and colleges across Canada to survey more than 14,000 students regarding their career interests and aspirations.

    From this in-depth survey we developed The Brainstorm Student Career Interests Benchmark Report that provides insight into how students research career opportunities; what they aspire to in their careers; how they choose among employers; what they want from co-ops and internships; who influences their decisions; and, much more.

    In this workshop you’ll hear many highlights from the report that will help you determine how you build your brand on campus, how you position your opportunities, and how to engage with Canada’s top students.
    2:20
    Networking & Refreshment Break
    2:35
    6 Keys to Success in a Competitive Campus Recruitment Market
    In this presentation, Fabienne Morin will share insights gained over her 10+ years involved in attracting, engaging and hiring students. Whether in the highly competitive peak of the market or in somewhat softer times, many of the same rules apply. With the market heating up, it’s a good time to focus on these six key approaches:

    - Understand where you are today
    - Know your employee value proposition
    - Develop a recruitment campaign that differentiates
    - Spice up your recruitment events
    - Be different but not too different
    - Incorporate diversity and inclusion opportunities into all aspects of workforce and talent planning
    3:35
    Networking & Refreshment Break
    3:50
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:50 - 5:00
    Closing Remarks & Discussion