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Program Options

  • New for 2016: 2 New Programs, 2 Days!

    This year, participants can choose to attend one program, the other, or both.

    After great success two years ago, we’ve brought back a fully-revised Fundamentals of Campus Recruiting Certificate Program that’s like “Campus 101” – everything a campus recruiter needs to know to develop a successful and truly strategic campus recruiting program.

    The following day, recruiters of all experience levels can learn all the latest Trends & Best Practices with this entirely new program for 2016. Whether it’s your first time, or you’ve attended many times before, you are certain to learn many new proven strategies and tactics.


    Register Now!

  • Day 1: The Fundamentals of Campus Recruiting

    Campus Recruiting Fundamentals is Canada’s only comprehensive training program for professionals wishing to increase their expertise and advance their careers in campus recruiting.

    Designed for professionals with less than 3 years experience in campus recruiting, the program covers a broad range of content from building your business case to on-boarding your new hires – and everything in between.

    All participants will receive a
    Certificate of Completion
    at the end of the program.


    Register Now!

  • Day 2: Campus Recruiting Trends & Best Practices

    This is the “core program” of the Campus Recruiting Forum; it features presentations by experienced campus recruiters, researchers, campus career professionals, and even a panel of students and grads. A wide range of best practices will be discussed and participants are encouraged to ask questions and share their experiences to ensure their specific challenges are explored.

    This day is for everyone involved in hiring students from Canadian university and college campuses regardless of experience level. This includes individuals involved in human resources and talent management strategy, campus recruiters, and front-line hiring managers.


    Register Now!

Testimonials

About The Forum

  • What is the Forum?

    The Campus Recruiting Forum is the #1 conference in Canada designed exclusively for employers of university and college students and recent grads.

    Since 2004, thousands of employers have attended the annual Campus Recruiting Forum in cities across the country. The Forum is produced by Brainstorm Strategy Group Inc. – Canada’s sole consultancy focused on student recruitment and career development.

    New for 2016: in addition to the “Trends & Best Practices” program on May 10, recruiters can receive a Certificate in Campus Recruitment by attending the full-date Fundamentals of Campus Recruiting Program on May 9.

     

  • Why attend?

    If your goal is to be a top employer on campus and attract the best while getting the best use of the resources you invest, then you can’t afford to miss the Campus Recruiting Forum.

    Every year, attendees at The Forum give the program rave reviews as the best professional development investment they’ve ever made. Further, the interactive nature of the event ensures that everyone leaves with a new network of contacts they can trust and rely on for advice and insight in the future.

    Attended before? The program is completely new each year so we often seen people return two or three times.

    The Forum ideal for your entire team and engages both new recruiters as well seasoned professionals.

  • Who should attend?

    Everyone involved in hiring students from Canadian university and college campuses. This includes individuals involved in human resources and talent management strategy, recruiters, and front-line hiring managers.

    Past Campus Recruiting Forums have attracted employers from all sized organizations and from all industries. Attend The Forum whether you are hiring a few students each year, dozens, or hundreds.

    Whether you are hiring co-ops, interns, summer students, or new graduates, you will learn about effective tactics and practices to increase your success.

    You can view a partial list of the hundreds of employers that have attended here.

Schedule

  • Day One – Toronto & Vancouver
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    Graham-Donald-speakerNancy Moulday
    09:00
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    Graham-Donald-speaker
    09:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    Graham-Donald-speaker
    10:00
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    Graham-Donald-speaker
    10:30
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    Nancy Moulday
    11:20
    Campus Relations & Building Your Presence
    Developing and managing good relationships with career and co-op offices; info sessions, career fairs, student clubs, faculty relations, special events, workshops; and, ambassadors.
    12:00
    Lunch
    Nancy Moulday
    1:00
    Leadership/Rotational Programs
    Program structures, purpose, strengths and challenges.
    Graham-Donald-speaker
    1:30
    Understanding Today's Students
    Understanding generational differences; student preferences; how to connect with today's students.
    Graham-Donald-speaker
    2:00
    Co-op & Internships
    Key differences among co-op programs and internships; strategic use; keys to success.
    Nancy Moulday
    2:30
    Target School Selection
    Selecting a manageable quantity; metrics to track; reasons for selection; corporate-school relations.
    Nancy Moulday
    3:00
    Recruitment & Selection
    Posting jobs; screening applicants; conducting campus interviews.
    Nancy Moulday
    3:30
    On-Boarding
    Basics of on-boarding; mentor programs; training and development.
    Graham-Donald-speakerNancy Moulday
    4:00
    Closing Discussion
    Developing your network; helpful resources; discovering best practices.
    4:30 - 5:30
    Networking Reception
  • Day Two – TORONTO
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    Graham-Donald-speaker
    8:30
    Welcome & Opening Remarks
    Jeff OllingerLaura Robinson
    8:45
    Engaging Students to Build Your Brand on Campus
    This presentation will explore the innovative programs and methods RBC is using to attract, engage, and retain students to the bank. The session will explore diversity recruitment initiatives and RBC’s ability to leverage our Ambassador Program and social networking platforms in an environment that is seeing constant change. Come learn what’s working for RBC and discuss ways you could put similar concepts to use in your company.
    Catherine
    10:00
    How IBM built an EPIC internship & co-op program
    This session will focus in on best practices surrounding IBM’s award-winning EPIC Program (Employment Pathways for Interns & Co-op Program). The session will offer insights into how IBM transformed their EPIC Program by concentrating on unique on-campus outreach initiatives, creating internal student communities, increasing the teams social media presence and introducing new applicant tracking technology for on-campus events.
    Nathan-Laurie-SpeakerA group of young, attractive and diverse business professionals in formal wear standing together on white background
    11:15
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:15
    Networking Lunch
    andrea-cuthbertmedhatrachel-barreca
    1:15
    Success Tactics from the Front Line: Campus Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centres have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    How has the campus recruitment landscape changed, and what’s next?
    What is the most effective ways to build awareness and brand on campus?
    What mistakes have employers made that others can learn from?
    What are some recent best practices you’ve seen by employers on campus?

    Join the discussion and be sure to get your questions addressed.
    Jennifer Van Dusen
    2:20
    Overcoming the Streetlight Effect: How to Build Campus Recruiting Tools that Work for Your Business
    While campus recruitment has evolved over the years, the majority of firms still follow and rely on the traditional mechanisms used to attract students cyclically year after year. With everyone competing in the same space in the same way, no one stands out!

    Recruitment is the underlying motivation for all firm interactions on campus. That said, not all interactions are created equal. Find out how you can create an authentic recruitment campaign that is reflective of your firm’s culture and values as well as their aspirations. One size doesn’t fit all, so find out how you can break the mould!
    blank-profile-hiNancy Mouldaystephen_sills_bio
    3:20
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    Graham-Donald-speaker
    4:20
    Closing Remarks & Discussion
    4:30 - 5:30
    Networking Cocktail Reception
  • DAY TWO – VANCOUVER
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    Graham-Donald-speaker
    8:30
    Welcome & Opening Remarks
    andrea-lindsay
    8:45
    Engaging Students to Build Your Brand on Campus
    This presentation will explore the innovative programs and methods RBC is using to attract, engage, and retain students to the bank. The session will explore diversity recruitment initiatives and RBC’s ability to leverage our Ambassador Program and social networking platforms in an environment that is seeing constant change. Come learn what’s working for RBC and discuss ways you could put similar concepts to use in your company.
    Graham-Donald-speaker
    10:00
    Build on Your Strengths: Engaging in a Campus Recruiting Programs Audit
    You know WHY you are recruiting on campus, but how do you set priorities for your programs and resources out of the many options you face? The first step is to better understand your strengths and weaknesses, calculate what is manageable and engage your key stakeholders to better understand their perspectives and needs. In this workshop you will invest your time in conducting a brief Campus Recruiting Programs Audit to help you reveal key strengths and identify challenges that need to be addressed. Best of all, you’ll be able to discuss these priorities with others and gain an external perspective on your plans. You’ll come away with some immediate next steps and ideas for some longer term planning.
    Nathan-Laurie-SpeakerA group of young, attractive and diverse business professionals in formal wear standing together on white background
    11:15
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:15
    Networking Lunch
    brad-eriksonchristine-barnettmalcolm-smillie-headshot
    1:15
    Success Tactics from the Front Line: Campus Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centres have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    How has the campus recruitment landscape changed, and what’s next?
    What is the most effective ways to build awareness and brand on campus?
    What mistakes have employers made that others can learn from? What are some recent best practices you’ve seen by employers on campus?


    Join the discussion and be sure to get your questions addressed.
    Mather_Serge
    2:20
    Overcoming the Streetlight Effect: How to Build Campus Recruiting Tools that Work for Your Business
    While campus recruitment has evolved over the years, the majority of firms still follow and rely on the traditional mechanisms used to attract students cyclically year after year. With everyone competing in the same space in the same way, no one stands out!

    Recruitment is the underlying motivation for all firm interactions on campus. That said, not all interactions are created equal. Find out how you can create an authentic recruitment campaign that is reflective of your firm’s culture and values as well as their aspirations. One size doesn’t fit all, so find out how you can break the mould!
    jenna-imaimartha-carscadden-head-shotstephen_sills_bio
    3:20
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    Graham-Donald-speaker
    4:20
    Closing Remarks & Discussion
    4:30 - 5:30
    Networking Cocktail Reception