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Program Options

  • 2 Programs, 2 Days: Your Choice

    Register for two days of learning and development and you’ll be ready to make your organization a top employer on campus!

    Every recruiter should attend the Fundamentals of Campus Recruiting Certificate Program at least once and then return annually for the Trends & Best Practices program which is completely new each year.

    The Fundamentals of Campus Recruiting Certificate Program is like “Campus 101” – everything a campus recruiter needs to know to develop a successful and truly strategic campus recruiting program.

    The following day, recruiters of all experience levels can learn all the latest Trends & Best Practices with this entirely new program for 2017. Whether it’s your first time, or you’ve attended many times before, you are certain to learn many new proven strategies and tactics.


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  • Day 1: The Fundamentals of Campus Recruiting

    The Fundamentals of Campus Recruiting is Canada’s only comprehensive training program for professionals wishing to increase their expertise and advance their careers in campus recruiting.

    The program provides participants with the tools to take a more strategic approach to developing a high impact student recruitment program. Topics include developing strategy, employer branding, building a presence on campus, co-op/internship programs, leadership programs, on-boarding, and more.

    Participants form a cohort network to support their development while acquiring an important qualification to advance their career in recruitment.

    All participants will receive a Certificate of Completion at the end of the program.


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  • Day 2: Campus Recruiting Trends & Best Practices

    Trends & Best Practices is the “core program” of the Campus Recruiting Forum. It features presentations by experienced campus recruiters, researchers, campus career professionals, and even panels of students and grads. A wide range of best practices will be discussed and participants are encouraged to ask questions and share their experiences to ensure their specific challenges are explored.

    This day is for everyone involved in hiring students from Canadian university and college campuses regardless of experience level. This includes individuals involved in human resources and talent management strategy, campus recruiters, and front-line hiring managers.

    Register your whole campus team for The Trends & Best Practices and you’ll come away with specific tactics and strategies to build a stronger talent pipeline and attract the best on campus.


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Testimonials

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About The Forum

  • What is the Forum?

    The Campus Recruiting Forum is the #1 conference in Canada designed exclusively for employers of university and college students and recent grads.

    Since 2004, thousands of employers have attended the annual Campus Recruiting Forum in cities across the country. The Forum is produced by Brainstorm Strategy Group Inc. – Canada’s sole consultancy focused on student recruitment and career development.

    The Forum is ideal for your entire team: both new recruiters and seasoned professionals will leave with new ideas and actionable strategies that will make an immediate impact on your talent attraction programs on campus.


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  • Why attend?

    If your goal is to be a top employer on campus and attract the best while getting the best use of the resources you invest, then you can’t afford to miss the Campus Recruiting Forum.

    Every year, attendees at The Forum give the program rave reviews as the best professional development investment they’ve ever made. Further, the interactive nature of the event ensures that everyone leaves with a new network of contacts they can trust and rely on for advice and insight in the future.

    Attended before? The Trends & Best Practices program is completely new each year so that even highly experienced campus recruiters return each year for new ideas and insights.


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  • Who should attend?

    Everyone involved in hiring students from Canadian university and college campuses will learn new actionable strategies and tactics at The Forum. This includes HR leaders, talent acquisition strategists, recruiters, and front-line hiring managers.

    Past Campus Recruiting Forums have attracted employers from all sized organizations and from all industries. Attend The Forum whether you are hiring a few students each year, dozens, or even hundreds.

    Whether you are hiring co-ops, interns, summer students, or new graduates, you will learn about effective tactics and practices to increase your success.

    You can view a partial list of the hundreds of employers that have attended here.


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Schedule

  • Day One
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    09:00
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    09:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:00
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    10:30
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    11:20
    Campus Relations & Building Your Presence
    Developing and managing good relationships with career and co-op offices; info sessions, career fairs, student clubs, faculty relations, special events, workshops; and, ambassadors.
    12:00
    Lunch
    1:00
    Leadership/Rotational Programs
    Program structures, purpose, strengths and challenges.
    1:45
    Co-op & Internships
    Key differences among co-op programs and internships; strategic use; keys to success.
    2:30
    Target School Selection
    Selecting a manageable quantity; metrics to track; reasons for selection; corporate-school relations.
    3:00
    Recruitment & Selection
    Posting jobs; screening applicants; conducting campus interviews.
    3:30
    On-Boarding
    Basics of on-boarding; mentor programs; training and development.
    4:00
    Closing Discussion
    Developing your network; helpful resources; discovering best practices.
    4:30 - 5:30
    Networking Reception
  • DAY TWO
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome & Opening Remarks
    8:45
    A Talent Pipeline for the Long Term: Intern Program Best Practices
    Learn how Shopify scaled its intern hiring program from 10 to 100 and created a talent pipeline to support rapid growth for the long term. By embracing a core value of “thriving on change,” Shopify has been able to position their intern program as a key talent strategy. This workshop will explore some of the key success factors, such as:

    • Developing trust, buy-in, and internal engagement so that teams, leads, and hiring managers see the value in participating in the hiring process every semester
    • Enabling constant iterations on the hiring process from semester to semester by experimenting, being open to big changes, and trying new strategies
    • Focusing on the candidate and employee experience to build a trusted program that attracts top talent
    10:00
    8 Key Steps to a More Impactful Brand on Campus
    Becoming highly successful at attracting, engaging and hiring the right students and graduates may not be rocket surgery, but even the most experienced recruiters often overlook some key elements. This presentation will focus on 8 key steps to building a more impactful brand on campus. How you communicate with students, the content of your message, and the vehicles you use to engage can all have a significant effect on your ability to attract your target audience. With finite resources, employers can rarely afford to be inefficient with their investments. This workshop will help you focus on the most important priorities and provide a framework for evaluating where to put your efforts to maximize your impact.
    11:15
    Recruiting the Best on Campus: What Really Works
    This facilitated panel will give delegates an opportunity to hear directly from a diverse group of students and recent graduates about what really works when attracting and recruiting students on campus. What do they think of employers’ websites, their social media presence, and the in-person experiences created on campus and off? How have employers truly impressed them – or turned them off?

    During this panel discussion, you will learn how accurate your current perceptions are of students’ career preferences and what drives their decisions. Ask questions, listen to alternate perspectives and join the debate! This is your chance to get “up close and personal” with your future potential candidates.
    12:15
    Networking Lunch
    1:15
    Building a Student Career Path: Co-op and Rotation Programs
    2:20
    Presentation Topic TBA
    3:20
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:20
    Closing Remarks & Discussion
    4:30 - 5:30
    Networking Cocktail Reception